The price maths, plainly
TradeZella Essential is $288/year; Premium is $399/year. At current exchange rates that's roughly £215–£300 every year. Exhibit A is £0 while in early access — every feature unlocked, no card. When paid plans launch (around £19/month is planned), early-access users get fair notice and preferential founding terms first. Over three years the TradeZella bill is ~£645–£900; that difference is a funded trading account.
The real difference: what each product is for
TradeZella is built to be everything for every trader — stocks, options, futures, backtesting, replay, courses, mentor sharing. That breadth is impressive, and you pay for all of it whether you use it or not.
Exhibit A is deliberately narrower: FX traders who want their entire daily process in one interface. Journal in pips and lots. See what hesitation actually costs you — our missed-trades module treats the trades you didn't take as first-class data with its own analytics, not a checkbox inside a playbook. Size the next position from your live balance with the built-in position size calculator (there's a free version at that link — no signup). Check the economic calendar before London open. Get AI coaching on the lot. That's the whole product, and it's why it costs less.
Where TradeZella wins, honestly
- Broker auto-sync. 500+ integrations vs our spreadsheet import. Ours takes about two minutes and matches columns automatically, but sync is sync — if manual import is a dealbreaker, that's a fair reason to pay more.
- Backtesting and replay. We don't do either. TradeZella's backtesting is genuinely good.
- Multi-asset coverage. If you trade options or futures alongside FX, TradeZella handles them natively.
- Education and community. Zella University and their community are large and active.
Where Exhibit A wins
- Price — completely free in early access vs their $29–$49/mo, with no free plan on their side at all.
- Missed-trade analytics — a dedicated journal and cost analysis for the trades you hesitated on. For most struggling traders the money left on the table dwarfs the money lost on bad trades, and almost nobody measures it.
- FX-native workflow — no configuring around stocks-first assumptions; pips, lots and pairs are the default everywhere.
- Built-in position sizing from your live balance — not a separate web calculator you re-type numbers into.
- GBP pricing and UK consumer protections — 14-day cancellation rights, and a 30-day money-back guarantee when paid plans launch.
Switching is a spreadsheet away
Export your history to CSV (from TradeZella, Google Sheets, Excel or anywhere else), drop it into Exhibit A's import, and the column matcher does the rest — day-first dates and formatted numbers included. Two minutes, and your full trading record carries over.
FAQ
Is there a cheaper alternative to TradeZella?
Exhibit A is completely free while in early access (TradeZella has no free plan — $288–$399/year, ~£215–£300). Paid plans are planned later, and early users will get fair notice and founding terms first.
Does Exhibit A have backtesting?
No. If backtesting is central to your process, TradeZella is the better choice — we'd rather you pick the right tool than churn out of ours.
Can I use Exhibit A alongside TradeZella?
Some traders do exactly that: TradeZella for backtesting, Exhibit A for the daily trading journal, missed trades and position sizing. The free plan makes the comparison cost nothing.
Does Exhibit A support auto-sync with my broker?
Not yet — import is via spreadsheet and takes about two minutes. Broker sync is on the roadmap but we won't promise dates we can't keep.